Millennium Hotels and Resorts (MHR) received ten awards at the 14th Loyalty & Engagement Awards 2026, recognising its efforts to build meaningful connections with guests through its loyalty programmes, partnerships, events and digital engagement.

Announced at a gala dinner at The Fullerton Hotel Singapore on 20 August, the wins comprised four Gold, three Silver and three Bronze awards across a wide range of categories.

Among the Gold awards were Best Card-based Loyalty Programme for MyMillennium: The Card That Opens More, Best Loyalty Strategy – Membership Programme for MyMillennium: Membership Reimagined, and Best Regional Loyalty Campaign for Loyalty Across Southeast Asia Through Stays and Dining. MHR also received the Team of the Year – Brand award, recognising the team behind its loyalty initiatives.

Three Silver awards were presented for Partnerships With Purpose: Building a Global Loyalty Ecosystem at 30, #YesMillennium: Where Guests Tell the Story and A Thousand Ways to Belong, while three Bronze awards recognised Where Members Belong, MHR30: A Multi-Touchpoint Loyalty Engine for the Next 30 Years and Turning Passive Audiences Into Active Brand Participants.

Together, the ten awards reflect the breadth of MHR’s approach to guest engagement – from its MyMillennium membership programme and regional campaigns to partnerships, events, social media and guest-generated content.

Organised by MARKETING-INTERACTIVE, the Loyalty & Engagement Awards is an Asia Pacific awards programme dedicated to customer loyalty and engagement. The 2026 edition featured 53 categories and was judged by an independent panel of senior client-side marketers.